What Is Flipside ID and Why Does It Matter?

If you use more than one Flipside product, you’ve probably noticed something: you only log in once. That’s Flipside ID at work — our shared identity layer that powers authentication across every product we build.

One login. Every product.

Flipside ID is an OAuth 2.0 / OpenID Connect identity provider built specifically for the Flipside ecosystem. When you authenticate with Flipside ID, you get access to every connected product without re-entering your credentials. This includes Flipside CRM, the WordPress CRM plugin, and the MessageBird Inbox plugin.

Security without friction

  • TOTP 2-factor authentication — Use any authenticator app for an extra layer of security.
  • Passkeys — Sign in with Face ID, Touch ID, or a hardware key. No password required.
  • Social login — Link your Google or Facebook account for one-click sign-in.
  • Cross-domain SSO — Once logged in at id.flipsideoftech.com, you stay logged in everywhere.

Flipside ID is live at id.flipsideoftech.com. If you have a Flipside account, you’re already using it.


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