Built in Montego Bay. Made for the Caribbean.
The Flipside of Technology is a Montego Bay-based media and technology brand founded by Oshaine Michaels. Our mission is simple: help Caribbean people — especially Jamaicans — view technology from a whole new perspective. Practical. Empowering. Less intimidating.
We do not build for Silicon Valley. We build for the yard, the shop, the home, and the family. Every product, video, and guide we create is rooted in real Caribbean life — local power quirks, real Wi-Fi realities, and the conversations happening at the dinner table.
Our Mission
Help Caribbean people, especially Jamaicans, view technology from a whole new perspective — practical, empowering, and less intimidating.
Our Vision
A Caribbean where technology is a tool of empowerment, not confusion — where every person has access to practical digital knowledge and tools built for their reality.
Oshaine Michaels
Founder · Creative Director · Host — Montego Bay, Jamaica
Oshaine is a Montego Bay-born creative director, content host, and builder behind the Flipside of Technology ecosystem. He wears many hats — from writing and filming to engineering and product design — and believes deeply that Caribbean people deserve technology explained in their own language, on their own terms. When he is not building, he is probably at the beach.